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Discover insights from 35 interviews with founders and CEOs using a Subscription-based business model.

35 Companies with Subscription-based Business Model

Learn from founders and CEOs who have built successful businesses using a Subscription-based business model

Mark Shapiro
Sports, Marketing, Technology

Mark Shapiro

President and CEO

$32 million/month
4.8/5
B2C
B2B
Subscription-based
Marketplace
500 employees
Canada
Started 1977

How I'm building a sustainable winning culture in Major League Baseball through people-first leadership and data-driven decision making.

May 20, 2024Read Interview
Harry Halpin
Technology, Cryptocurrency, SaaS, Marketplace

Harry Halpin

CEO and Co-founder

$830K/month
4.8/5
B2B
Subscription-based
B2C
Freemium
81 employees
Switzerland
Started 2019

How I'm building privacy technology that protects users from surveillance while making it accessible to everyone, not just tech experts.

May 25, 2024Read Interview
Morgan DeBaun
Technology, Marketing, Creators, Production

Morgan DeBaun

Founder

$633 million/month
4.9/5
B2B
B2C
Agency
Subscription-based
225 employees
USA
Started 2014

How I built a digital media powerhouse focused on Black culture and created a platform that amplifies diverse voices.

May 15, 2024Read Interview
Travis Kalanick
Technology, AI, Finance, Marketplace

Travis Kalanick

Co-founder & Former CEO

$3.7 billion/month
4.8/5
B2C
Freemium
Subscription-based
B2B
31,100 employees
USA
Started 2009

How I revolutionized transportation by digitizing the physical world and turning a simple idea into a global tech giant.

May 10, 2024Read Interview
Mike Cahill
Cryptocurrency, Finance, Technology

Mike Cahill

Founder

Not Disclosed/month
4.8/5
B2B
Marketplace
Subscription-based
B2C
50+
Switzerland
Started 2021

Building a real-time price data network for DeFi applications.

June 1, 2024Read Interview
Zach Yadegari
AI, Health & Wellness, Technology, SaaS

Zach Yadegari

Founder

$2 million/month
4.9/5
B2C
Subscription-based
Freemium
B2B
20 employees
USA
Started 2015

How I built an AI-powered calorie tracking app that disrupted the fitness industry and scaled to $24M in yearly revenue.

June 8, 2024Read Interview
Michael Truell
AI, SaaS, Technology

Michael Truell

Co-Founder & CEO

$1M+/month
4.7/5
B2B
B2C
Freemium
Subscription-based
50+
USA
Started 2022

Michael Truell is the co-founder and CEO of Anysphere, the company behind Cursor an AI native code editor built for professional developers. Under his leadership, Cursor became one of the fastest growing AI tools in devtech.

July 14, 2025Read Interview
Verun Mohan
AI, SaaS, Technology

Verun Mohan

Co-Founder & CEO

$1M+/month
4.5/5
B2B
B2C
Freemium
Subscription-based
50+
USA
Started 2021

Verun is the co-founder and CEO of Windsurf, an AI‑powered IDE that brings agentic capabilities to developers. Under Verun’s leadership, Windsurf has rapidly become a go‑to platform for building and iterating on code with AI.

July 19, 2025Read Interview
Steven Rinella
Production, Creators, Technology, Retail, eCommerce

Steven Rinella

Founder & CEO

$1M+/month
4.8/5
B2C
Subscription-based
Marketplace
50+
USA
Started 2012

Steven is the founder and CEO of MeatEater, a media company and outdoor lifestyle brand. Known for his honest storytelling and conservationist ethos, Steven has grown MeatEater into a multi-channel powerhouse with books, shows, and gear for outdoor enthusiasts.

July 24, 2025Read Interview
Maor Shlomo
AI, SaaS, Technology

Maor Shlomo

Founder & CEO

$100K–$500K/month
4.9/5
B2C
Subscription-based
Solo Founder
Israel
Started 2023

The founder of Goyaz built a thriving jewelry brand rooted in affordability and aspiration. Starting from a single store with family support, she scaled Goya into a 19-store empire across 5 Indian states in just over two years.

August 4, 2025Read Interview
Anne Mahlum
Fitness, Health & Wellness, Technology

Anne Mahlum

Founder & CEO

$100K–$500K/month
4.9/5
B2C
Subscription-based
Solo Founder
USA
Started 2013

Anne Mahlum turned Solid Core into a fitness empire, scaling it from one location to over 100 nationwide, with a nine figure exit. From working with the homeless to building a thriving business, Anne’s story is one of resilience, leadership, and innovation.

August 8, 2025Read Interview
Ben Mann
AI, Technology

Ben Mann

Tech Lead, Product Engineering

$1M+/month
4.9/5
B2B
Subscription-based
50+
USA
Started 2021

Ben, Tech Lead for Product Engineering at Anthropic, has played a pivotal role in scaling AI products with a deep focus on safety and alignment. From leaving OpenAI to co-founding Anthropic’s culture of mission driven growth, his journey is one of strategic leadership and foresight in a rapidly evolving industry.

August 15, 2025Read Interview
Sam Stoffel
SaaS, Edu, Finance, Technology

Sam Stoffel

Founder & CEO

$500K–$1M/month
4.9/5
B2C
Subscription-based
B2B
21–50
UK
Started 2014

Sam Stoffel built a multi million pound subscription business teaching match betting strategies, exited for £10M, and now leads Subspot Shopify for subscriptions. His playbook: ethics over easy volume, focus over distraction, and cash buffers over bravado.

September 4, 2025Read Interview
Jordan Welch
eCommerce, SaaS, Creators, Marketing, Technology, SEO

Jordan Welch

Founder

$100K–$500K/month
4.9/5
B2C
B2B
Subscription-based
Freemium
6–20
USA
Started 2011

From MW2 video edits to seven figure exits: Jordan Welch built a durable creator operator career through YouTube, drop shipping, and his SaaS company Viral Vault, favoring slow, steady compounding over hype.

September 12, 2025Read Interview
Dan Martell
SaaS, Marketing, Agencies, Edu

Dan Martell

Founder

$1M+/month
4.9/5
B2B
Subscription-based
Agency
50+
Canada
Started 2015 or earlier

Dan Martell built, scaled, and exited multiple SaaS companies, then reinvented himself as one of the leading coaches and investors for founders worldwide. His approach blends gratitude, flow, and systems with tactical growth strategies.

September 15, 2025Read Interview
Roy Lee
AI, SaaS, Technology, Creators

Roy Lee

CEO & Co-founder

$500K–$1M/month
4.8/5
B2B
B2C
Subscription-based
21–50
USA
Started 2023

Roy Lee built Cluely, a desktop AI that sits over your computer, listens to meetings, reads your screen, and feeds you answers in real time. He embraces the ‘cheat on everything’ framing as a marketing edge, pairs viral short-form growth with product speed, and hires like owners with a large option pool.

September 18, 2025Read Interview
Chetan Parikh
AI, SaaS, Technology, Health & Wellness

Chetan Parikh

CEO & Founder

$100K-$500K/month
4.9/5
B2B
Subscription-based
21-50
USA
Started 2021

Chetan Parikh left a chemical engineering career to build applied AI for healthcare. After exiting EZDI, he founded RAAPID to bring neuro-symbolic and agentic AI to risk adjustment and coding, aiming for trustworthy automation, fewer audits, and coders working at top of license.

September 22, 2025Read Interview
Marc Rowan
Finance, Investment, Technology

Marc Rowan

CEO & Co-Founder

$1M+/month
4.9/5
B2B
Subscription-based
50+
USA
Started 1990

Marc Rowan co-founded Apollo Global Management and grew it into one of the largest alternative investment firms in the world. He believes the future of investing is not only in equities but also in private markets, which now underpin most of the economy. His mission is to open these markets to individuals, create better diversification, and redefine wealth management.

September 26, 2025Read Interview
Rishi Das
Technology, Production

Rishi Das

Co-founder & CEO

$1M+/month
4.8/5
B2B
Subscription-based
50+
India
Started 2015 or earlier

Rishi Das is a serial entrepreneur who helped shape India’s talent story with CareerNet and later co-founded IndiQube to redefine flexible workspaces. His approach blends ecosystem thinking, employee-centric design, and frugal innovation, doing more with less while building sustainable growth across India’s tier-2 and tier-3 cities.

October 3, 2025Read Interview
Sadi Khan
Finance, Technology

Sadi Khan

Co-founder & CEO

$1M+/month
4.9/5
B2C
Subscription-based
50+
USA
Started 2019

Sadi Khan, co-founder and CEO of Aven, is building a fintech that allows homeowners to access cheaper credit by combining home equity and credit card models. After leaving Facebook, he set out to attack America’s persistent credit card interest crisis with technology and conviction.

October 07, 2025Read Interview
Mati Staniszewski
AI, Technology, Marketplace

Mati Staniszewski

Co-founder & CEO

$1M+/month
4.9/5
B2B
Marketplace
Subscription-based
50+
USA
Started 2022

Mati Staniszewski is the CEO and co-founder of ElevenLabs, a $6.6B voice AI company redefining how humans and machines communicate. With a background in technology and product innovation, Mati has built a voice ecosystem where anyone can clone their voice, create agents, and even earn passive income merging AI ethics, scalability, and creativity into a single frontier.

October 11, 2025Read Interview
Mani Vembu
SaaS, Technology, AI

Mani Vembu

CEO

$1B+/month
4.9/5
B2B
Subscription-based
20,000+
India
Started 1996

Mani Vembu is the CEO of Zoho Corporation, a billion dollar SaaS company that remains proudly private after nearly three decades of innovation. Known for its culture of experimentation, long term thinking, and deep commitment to talent creation, Zoho has redefined what it means to scale responsibly while staying true to its roots in India.

October 15, 2025Read Interview
Ant Wilson
Technology, SaaS, AI

Ant Wilson

Co-founder & CTO

$500K–$1M/month
4.9/5
B2B
Subscription-based
50+
Singapore
Started 2019

Ant Wilson is the co-founder and CTO of Supabase, a backend cloud built around a transactional SQL database with auth, storage, and real time. His rule is simple: everything is secondary to helping the customer right now.

October 27, 2025Read Interview
Phong Lee
Technology, SaaS, AI, Finance, Cryptocurrency

Phong Lee

President & CEO

$1M+/month
4.9/5
B2B
Subscription-based
50+
USA
Started 2020

Phong Lee leads Strategy’s twin engines: a Bitcoin-backed capital stack and a mature enterprise analytics business. His playbook is simple: build for the customer first, ship with conviction, and let time do the compounding.

November 05, 2025Read Interview
David Baszucki
Technology, Creators, Marketplace

David Baszucki

Founder & CEO, Roblox

$1M+/month
4.9/5
B2C
Marketplace
Subscription-based
50+
USA
Started 2015 or earlier

David Baszucki turned a simple 3D physics experiment into Roblox, a global platform with hundreds of millions of users, by trusting his gut, chasing virality, and repeatedly rebuilding the product and himself as a leader.

December 2, 2025Read Interview
Satya Nadella
Technology, AI

Satya Nadella

Chairman & CEO, Microsoft

$1M+/month
4.9/5
B2B
B2C
Subscription-based
50+
USA
Started 1977

Satya Nadella thinks in decades, not quarters. He sees AI as the next big platform shift after PC, web, mobile, and cloud, and is willing to invest tens of billions into a fungible AI fleet because Microsoft already earns at scale. His leadership mixes long-term vision, careful risk management, and a strong focus on inclusion and real-world impact.

December 5, 2025Read Interview
Marc Boroditsky
Technology, AI

Marc Boroditsky

Chief Revenue Officer, Nebius

$1M+/month
4.8/5
B2B
Subscription-based
50+
USA
Started 2023

Marc Boroditsky is the revenue leader behind Nebius’ explosive rise as a full-stack AI infrastructure company. He combines old-school enterprise discipline with startup hunger, pushing hard on margins, execution, and deep partnerships. His playbook is simple: win premium AI workloads, move faster than rivals on land and power, and let an elite engineering culture do the talking.

December 6, 2025Read Interview
Doug McMillon
Retail, Technology, AI

Doug McMillon

President & CEO, Walmart Inc.

$1M+/month
4.9/5
B2C
B2B
Subscription-based
50+
USA
Started 2015 or earlier

Doug McMillon is the long-time Walmart insider who turned the world’s largest retailer into a people-led, tech-powered giant. He pushes hard on culture, margins, and reinvention, betting billions on wages, e-commerce, and AI while still keeping prices low and growth steady.

December 7, 2025Read Interview
Karan Virwani
Retail, Technology

Karan Virwani

MD & CEO, WeWork India

$1M+/month
4.8/5
B2B
B2C
Subscription-based
50+
India
Started 2017

Karan Virwani is the second-generation entrepreneur who turned WeWork India into the country’s largest premium flexible workspace operator. He blends Embassy Group discipline with startup scrappiness, betting on metros, multinationals, and top-tier Indian companies while staying ruthless on unit economics, culture, and long-term demand.

December 8, 2025Read Interview
Dharmesh Shah
SaaS, Marketing, AI, Technology

Dharmesh Shah

Co-founder & CTO, HubSpot

$1M+/month
4.9/5
B2B
Subscription-based
Freemium
50+
USA
Started 2015 or earlier

Dharmesh Shah is the engineer-founder who turned HubSpot into a multibillion SaaS platform while quietly blogging his way to the top of SEO. Now he is pushing the shift from search engine optimization to answer engine optimization, building agents, tools, and side projects with the same quiet, obsessive intensity.

December 9, 2025Read Interview
Sundar Pichai
AI, Technology

Sundar Pichai

CEO, Google

$1M+/month
4.9/5
B2B
B2C
Subscription-based
50+
USA
Started 2015 or earlier

Sundar Pichai is the engineer-turned-CEO leading Google through what he calls an extraordinary AI inflection point, balancing trillion-dollar infrastructure bets with safety, climate, and long-term societal impact.

December 12, 2025Read Interview
Neil Patel
AI, Marketing, Agencies

Neil Patel

Co-founder, NP Digital

$1M+/month
4.9/5
B2B
Agency
Subscription-based
50+
USA
Started 2015 or earlier

Neil Patel is the marketer-turned-operator who rode the SEO wave early, built a $100M agency, and is now obsessed with practical ways to win in the AI gold rush with small, focused teams.

December 13, 2025Read Interview
Ryan Serhant
AI, Production, Agencies, Creators, Technology

Ryan Serhant

Founder and CEO, SERHANT.

$1M+/month
4.9/5
B2B
B2C
Agency
Subscription-based
50+
USA
Started 2020

Ryan Serhant is the founder CEO behind SERHANT., building a content to commerce real estate company powered by education and an AI operating system, while balancing public visibility with the private weight of leadership.

December 14, 2025Read Interview
Garrett Lord
SaaS, Education, Technology, AI

Garrett Lord

Co-founder & CEO, Handshake

$1M+/month
4.8/5
B2B
Marketplace
Subscription-based
50+
USA
Started 2014

Garrett Lord is the co-founder and CEO of Handshake, a career network powering millions of students and employers. He shares lessons on resilience, hiring, culture, scaling leadership, and building with Olympic-level standards.

December 25, 2025Read Interview
David Lee
Technology, AI, Sports, Entertainment

David Lee

Co-founder & CEO, Nex

$1M+/month
4.7/5
B2C
Subscription-based
Manufacturing
50+
USA
Started 2017

David Lee is the co-founder and CEO of Nex, the company behind Nex Playground, a camera-based family gaming system redefining living-room play through active games, subscriptions, and thoughtful hardware design.

December 26, 2025Read Interview