Co-founder at Poppi
We created the modern soda wars, functioning much like Coke and Pepsi. Even though we sat on different shelves (Olipop in the cold set, Poppi on the shelf-stable set), our rivalry generated double the awareness for the prebiotic category, allowing us to collectively own ninety-eight percent of the market.
This answer is part of a full interview with Allison Ellsworth, Co-founder at Poppi.
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