Co-founder at Poppi
We found that giving equity turned influencers into authentic owners who advocated for the brand. Our early advisory agreement with Olivia Munn showed us she would post about Poppi on vacation because she felt part of our journey. We structured a similar, highly successful deal with TikTok star Alex Earle.
This answer is part of a full interview with Allison Ellsworth, Co-founder at Poppi.
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