Co-founder at Poppi
When Expo West was canceled in March 2020, we had to throw away our launch playbook and focus entirely on Amazon, Instacart, Target, and Walmart websites. This digital marketing approach had no zip codes, allowing us to build rapid national brand awareness and establish top-performing stores in middle America from year one.
This answer is part of a full interview with Allison Ellsworth, Co-founder at Poppi.
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