How has the collecting experience changed over the years?
Replied byRaúl Vallecillo
General Manager and CEO at Panini Latin America
Niche: Marketing
Revenue: $1M+/month
Location: São Paulo, Brazil
Started: 1961
Collecting is no longer just about filling an album. People gather in large groups to exchange stickers, meet fellow fans, and share memories. The hobby combines football, nostalgia, and social interaction, creating a much stronger community experience than in previous decades.
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