Founder & CEO at Ralston
The biggest lie is that all views or all attention is good attention. In a world where the industry is obsessed with going viral, people end up building audiences they cannot transact on. You can have millions of followers and make zero money, or you can have a highly targeted audience and build a massive business.
This answer is part of a full interview with Caleb Ralston, Founder & CEO at Ralston.
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