Have you noticed changes in the type of people collecting albums?
Replied byRaúl Vallecillo
General Manager and CEO at Panini Latin America
Niche: Marketing
Revenue: $1M+/month
Location: São Paulo, Brazil
Started: 1961
Absolutely. The hobby has become much more diverse. While children remain important collectors, adults represent a large part of the audience. We've also seen strong growth among women collectors, particularly over the last two World Cup cycles.
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