
Fabricio BloisiCEO, Prosus and Naspers
Fabricio Bloisi leads Prosus and Naspers with a founder mindset focused on building the next Tencent, scaling consumer platforms across Europe, India, and Latin America, and using AI to move faster, serve more partners, and create new global tech leaders outside the US and China.
Founder Stats
- AI, eCommerce, Marketplace, Technology, Finance, Edu, Health & Wellness
- Started 2015 or earlier
- $1M+/mo
- 50+ team
- UK
About Fabricio Bloisi
Fabricio Bloisi runs Prosus and Naspers with a clear goal: build the next Tencent. He explains why India, Europe, and Latin America can produce the next global tech leaders, and how AI lets teams iterate faster and scale service quality. He also shares founder lessons on grit, learning speed, and facing brutal facts while still dreaming big.
Interview
December 16, 2025
What is the toughest problem you are solving right now?

The toughest problem for me is to build the next Tencent. We have strong internet companies in Latin America, Europe, and India, but the challenge is creating big tech outside the US and China. AI is the biggest risk because it changes everything, but it is also the biggest opportunity ever.
Why do you believe big tech leaders can be built in India, Europe, and Latin America?

China was a small internet market twenty years ago and became something amazing. I believe there will be other China stories. India has a massive opportunity, Europe has an amazing opportunity, and Latin America too. They do not have global tech champions yet, but they will, and we want to build them.
How does AI change execution for your teams across different markets?

AI has a similar impact everywhere. In the US you may have more tech talent, but talent is very expensive. In other markets, talent can be constrained. The biggest impact is moving faster: iterate faster, test things faster, and build things that did not exist one year ago. That speed changes competition.
What do you mean by a large commerce model, and why is it powerful?

We have two billion customers, and we can train models on their transactional info, customer service info, fraud info, and more. We are building a large commerce model using that data. It did not exist and was not possible one year ago. Now we can create smarter systems than before.
What can a single AI model do that many separate models could not do before?

We already have companies with hundreds of models doing personalization, fraud, marketing, and support. Now we put a trillion tokens from trillions of transactions into one model. It does what we did before, but better. It also sees connections we could not see, like cross selling across food, travel, events, and hotels.
How does AI change your ability to support partners at scale?

Before, a thousand people could take care of 100,000 or 200,000 restaurants. With AI, we can offer the same service to a million restaurants, with better service. That expands what it means to support partners. We are just starting this, and the pace of improvement will be very fast.
What happens to jobs and skills when AI does more of the work?

We need both kinds of workers, including very skilled people and others who can use new tools well. Over 200 years, automation always changes jobs, but it also improves quality of life. The most important skill is to learn and keep doing new things. Tools help people do more, faster, and better.
What should young workers do to prepare for the AI economy?

Young people are more open to working in a new way. New developers already use AI tools naturally, and even my daughter uses AI for research and search. We will reduce the cost of service and improve health and education, but workers must be able to use these tools. I am optimistic about that shift.
How do you approach capital allocation while trying to build the next Tencent?

We sold some Tencent over the years and did a large buyback. But our challenge is still to build the next Tencent, by creating big companies in Europe and Latin America and India. We invest through acquiring companies, but also through innovating a lot. We want to operate leaders, not just allocate a portfolio.
Why do you say AI cannot be concentrated in one place like Silicon Valley?

Some people think AI is hype, but I think we are underhyping it. The impact on how we live will be huge. It cannot be concentrated only in California or in Beijing. There will be hundred billion dollar or trillion dollar companies in India, Europe, and Latin America, and we want to help build them.
Do you see stablecoins as important for your regions and transactions?

Crypto is not one of our biggest focuses, but I believe very much in stablecoins and distributed infrastructure. We have many transactions across many countries where not every currency is stable. People may want to hold value in a stable way. Stablecoins can connect distributed systems with a more stable financial backend.
Where do you see the biggest AI bets for Prosus right now?

Two areas are most important for us. First is e commerce, because AI has not touched it yet and it will become completely different in a few years. Second is agents, where AI becomes virtual coworkers operating parts of the company 24 seven. The impact on the future of work will be very big.
What shaped your early ambition as a founder?

I am from Brazil, from a city known more for music and culture than tech. When I was young, I saw the Bill Gates story and thought I can do it too. I moved to Sao Paulo and built a company from two people into something big. The iFood story shows scale, but it had many ups and downs.
What did you learn from your first business attempt at 14?

At 14 I built inventory software and tried to sell it to shopping centers. I talked to close to 200 and sold zero at first. It was strange for them to trust a 14 year old. But I did not quit. I learned that entrepreneurship is not about the idea, it is about grit, improvement, and persistence.
How important is evolving your product and strategy over time?

The point is not the idea in the beginning. The point is how fast you learn and keep learning. You stay obsessed with the end goal, but every day you try something, learn, and do better tomorrow. We built many products before we found the big one. In emerging markets, it is a lot of iteration.
What failure taught you discipline and cash focus the hard way?

In my early 20s, we tried to sell a global service to a large telecom player. We ran out of cash because the process took one year instead of six months. The product was there, but timing killed us. It taught me to think big for five or ten years, but still deliver this month, get cash, and deliver results.
How do you keep the balance between big vision and brutal facts?

We start with thinking very big and putting people first, people who want impact and will work very hard. Then we face brutal facts: what we are not delivering and where we are not good enough. We put it on paper week by week and day by day, check progress daily, and fix problems fast. We do not wait six months.
Table Of Questions
Video Interviews with Fabricio Bloisi
Fabricio Bloisi, Prosus CEO: A Fortt Knox Conversation
Related Interviews

Mark Shapiro
President and CEO at Toronto Blue Jays
How I'm building a sustainable winning culture in Major League Baseball through people-first leadership and data-driven decision making.

Harry Halpin
CEO and Co-founder at Nym Technologies
How I'm building privacy technology that protects users from surveillance while making it accessible to everyone, not just tech experts.

Morgan DeBaun
Founder at Blavity
How I built a digital media powerhouse focused on Black culture and created a platform that amplifies diverse voices.