Vice Chairman at Ogilvy UK
The way information is presented changes how people behave. A small change in interface design can dramatically affect decisions, purchases, and habits. Businesses often underestimate how much customer behavior is shaped by the environment in which choices are presented.
This answer is part of a full interview with Rory Sutherland, Vice Chairman at Ogilvy UK.
Found this insight valuable? Share it with your network to help others learn from Rory Sutherland's experience.
Use this answer in your research, article, or academic work
