Founder & CEO at Ralston
Working directly on Gary's team was the obvious choice, but it was close to what I already knew. I chose PureWow because women's lifestyle publishing was completely foreign to me. I wanted to force myself to learn a new domain and acquire unique skills that would make me a more well-rounded media strategist.
This answer is part of a full interview with Caleb Ralston, Founder & CEO at Ralston.
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