Founder & CEO at Ralston
If you do not have a track record of success yet, do not posture as an expert. Instead, build an interest bank. Position yourself as the student who is spending time, money, and effort to solve a problem on behalf of the audience. Sharing your real lessons and mistakes builds authentic trust.
This answer is part of a full interview with Caleb Ralston, Founder & CEO at Ralston.
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