General Manager and CEO at Panini Latin America
It depends on the market, but globally, players such as Lionel Messi are always highly sought after. Cristiano Ronaldo and other star players are also very popular. Their stickers often become harder to find because collectors usually keep them rather than trading them.
This answer is part of a full interview with Raúl Vallecillo, General Manager and CEO at Panini Latin America.
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