Michael AtallaChief Marketing Officer (CMO)

We wanted to recognize organizations that are using AI to create meaningful business transformation. The awards celebrate customers who are innovating, delivering measurable impact, and showing how AI can improve the way businesses operate.

We're looking for organizations that think beyond individual AI tools and transform their businesses end to end. The strongest candidates demonstrate measurable ROI, innovation, and long-term business impact.

Businesses have moved beyond experimenting with AI. Leaders now expect investments to produce measurable returns through increased productivity, efficiency, innovation, and revenue growth.

The companies seeing the greatest success have leaders who encourage experimentation, educate themselves about AI, and are willing to rethink how work gets done across the organization.

Many organizations approach AI one project at a time instead of viewing it as part of an overall business transformation. AI delivers greater value when integrated across workflows and departments.

The industry has shifted from pilot projects to production deployments. Organizations are now implementing AI at scale instead of simply testing its capabilities.

Leadership is critical. Companies need executives who are willing to challenge traditional approaches, embrace innovation, and guide teams through organizational change.

They should highlight real business challenges they solved using AI, demonstrate measurable results, and explain how AI transformed their operations.

Customer collaboration has always been central to UiPath's approach. Product innovation is driven by customer feedback, partnerships, and real-world business challenges.

I've experienced the rise of the internet, cloud computing, and mobile technology, but AI is evolving faster than anything I've seen. Its pace of innovation is unprecedented.

Fusion brings together customers, partners, and industry leaders to share real-world AI implementations, business transformation stories, and measurable outcomes rather than simply discussing AI trends.

AI is not just another technology trend. It becomes truly valuable when combined with automation and business orchestration to improve how organizations operate from end to end.

Focus on solving meaningful business problems, measure outcomes carefully, and build AI into business processes instead of treating it as a standalone technology.