You talked about saying “no” to customers because demand is higher than supply. What did you learn as a manager from this new “sales skill”?

Marc Boroditsky
Replied byMarc Boroditsky

Chief Revenue Officer, Nebius at Nebius

Niche: Technology, AI
Revenue: $1M+/month
Location: USA
Started: 2023

It is a strange muscle to build. You want to help everyone, but capacity is finite. We created clear principles: prioritize strategic customers and workloads that create the most long-term value. We say no in a respectful way today, while keeping the door open for yes tomorrow. That balance is hard but very important.

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