You charge around ₹20,000 per desk while others are at ₹7,000–8,000. How do you justify that in a price-conscious country?

Karan Virwani
Replied byKaran Virwani

MD & CEO, WeWork India at WeWork India

Niche: Retail, Technology
Revenue: $1M+/month
Location: India
Started: 2017

For us, the focus is on a premium product and experience. Our spaces, design, service, and community are at a different level, and large companies are willing to pay for that environment. That price is what makes the model sustainable and profitable. We do not want to play the lowest-price game in this segment.

0
From the Full Interview

This answer is part of a full interview with Karan Virwani, MD & CEO, WeWork India at WeWork India.

Share this Answer

Found this insight valuable? Share it with your network to help others learn from Karan Virwani's experience.

Related Answers

No related answers found.