You are known for extreme iteration. Why is prototyping so central?

James Dyson
Replied byJames Dyson

Founder, Dyson at Dyson

Niche: Technology, Production, Retail
Revenue: $1M+/month
Location: Singapore
Started: 2015 or earlier

He treats prototypes as the fastest learning loop. The goal is not early perfection, but rapid evidence that one design choice truly beats another.

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