Chairman & CEO at Bentley Motors
Staying true to our heritage is what preserves our value. We do not copy competitors or chase passing design trends. Bentley is unique because our brand can cover a highly luxurious sedan and an extreme sports car without diluting its identity. We maintain our characters by focusing entirely on the product.
This answer is part of a full interview with Dr. Frank-Steffen Walliser, Chairman & CEO at Bentley Motors.
Found this insight valuable? Share it with your network to help others learn from Dr. Frank-Steffen Walliser's experience.
Use this answer in your research, article, or academic work