Why do you think music catalogs can succeed in film and TV storytelling?

Replied byRobert Kyncl

CEO, Warner Music Group at Warner Music Group

Niche: AI, Creators, Technology, Production, Marketing

Revenue: $1M+/month

Location: USA

Started: 2015 or earlier

We have tremendous catalog presence, and the stories are incredible. Madonna, Fleetwood Mac, it goes on and on. I think of it like Marvel for music. Those stories can be unlocked and brought to life around the world with the right partner. It can also bring young audiences back to streaming.

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This answer is part of a full interview with Robert Kyncl, CEO, Warner Music Group at Warner Music Group.

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Why do you think music catalogs can succeed in film and TV storytelling?

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