Founder & CEO, Pearl Lemon Group at Pearl Lemon Group
Our DNA is in lead generation because that is what we were good at from day one. If you can reliably generate leads for yourself and for clients, it opens doors. That ability then let us move into other things like an accountancy practice, a legal practice, catering and so on. Lead generation was the engine that powered all the other experiments.
This answer is part of a full interview with Deepak Shukla, Founder & CEO, Pearl Lemon Group at Pearl Lemon Group.
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