Co-Founder & CEO at Ather Energy
While lightweight composites remain technically superior from a pure engineering standpoint, traditional petrol scooter buyers perceive metal body panels as the ultimate benchmark of durability, solid construction, and familiarity. Because the primary strategic goal of the Konaq is to convince traditional internal combustion engine owners to switch to electric, we embraced metal body styling to eliminate consumer hesitation.
This answer is part of a full interview with Tarun Mehta, Co-Founder & CEO at Ather Energy.
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