Founder & Creative Director at Oner Active
I set every price myself because pricing is a game-changer that brands often ignore. I refuse to charge women one hundred dollars for leggings. I engineer the products backwards from a target retail price, ensuring high quality remains accessible without forcing customers to spend excessive amounts of money.
This answer is part of a full interview with Krissy Cela, Founder & Creative Director at Oner Active.
Found this insight valuable? Share it with your network to help others learn from Krissy Cela's experience.
Use this answer in your research, article, or academic work