Co-founder at Poppi
I was highly focused on health and did not want to add sugar, which led to big fights with my husband. He secretly added cane sugar to our samples at Expo West to make them taste like real soda. The reception was so positive that I realized five grams of sugar was a healthy, mass-market compromise.
This answer is part of a full interview with Allison Ellsworth, Co-founder at Poppi.
Found this insight valuable? Share it with your network to help others learn from Allison Ellsworth's experience.
Use this answer in your research, article, or academic work
