Founder and CEO, SERHANT. at SERHANT.
Because we raised money, we have a board and we track how much demand comes to us organically from the brand. That means no spend and often a CAC of zero. Most brokerages buy revenue, and some lose money doing it. We earn it because the brand pulls customers in without paid acquisition.
This answer is part of a full interview with Ryan Serhant, Founder and CEO, SERHANT. at SERHANT..
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