What is your approach to entering new categories beyond vacuums?

Replied byJames Dyson

Founder, Dyson at Dyson

Niche: Technology, Production, Retail

Revenue: $1M+/month

Location: Singapore

Started: 2015 or earlier

Dyson looks for adjacency: the same engineering principles applied to a new problem, like airflow, motors, filtration, acoustics, and ergonomics.

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