CEO, Warner Music Group at Warner Music Group
Some methods are very analog and still work. Go to live shows, watch the audience rather than the act, and see how the audience is reacting to the artist. If there is a connection, there is something real to build on. For superstardom, that consistent connection matters more than one random spike.
This answer is part of a full interview with Robert Kyncl, CEO, Warner Music Group at Warner Music Group.
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