Co-founder at Poppi
It is a pool of capital set aside to capitalize on sudden cultural trends and activations, like sponsoring get-ready-with-me videos for Coachella or sending drinks to celebrity parties. It allows you to invest in long-term brand awareness and relationships without demanding an immediate, tracked return on investment.
This answer is part of a full interview with Allison Ellsworth, Co-founder at Poppi.
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