Co-Founder & CEO at Ather Energy
We reviewed approximately two hundred potential product names over an intensive month-long evaluation process involving company-wide testing. The name Konaq emerged because it captures the vehicle's solid, enduring presence, timeless styling, and strong Indian resonance, with the final sound subtly evoking the imagery of an electric power arc.
This answer is part of a full interview with Tarun Mehta, Co-Founder & CEO at Ather Energy.
Found this insight valuable? Share it with your network to help others learn from Tarun Mehta's experience.
Use this answer in your research, article, or academic work
