What did you learn from the failure of your early membership business model?
Replied byDavid Baszucki
Founder & CEO at Roblox
Niche: Technology
Revenue: Approx. 400 Million USD/month
Location: San Mateo, California, United States
Started: 2004
We originally used a restricted membership model, but as our user base grew, revenue went flat. We tried fixing thirty small bugs in the current model but nothing changed. We realized we needed to step outside the box and bet the company on a new economy system utilizing a stable virtual currency.
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