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If you do not control retail pricing, where does your leverage come from? | Robert Kyncl from Warner Music Group

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If you do not control retail pricing, where does your leverage come from?

Replied byRobert Kyncl

CEO, Warner Music Group at Warner Music Group

Niche: AI, Creators, Technology, Production, Marketing

Revenue: $1M+/month

Location: USA

Started: 2015 or

Like everyone in media, each side wants to take a little more from the other one. Our job is to grow our share of music and increase the value of music through the wholesale relationship. We also have to become more efficient so we can reinvest into music and keep the flywheel going.

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This answer is part of a full interview with Robert Kyncl, CEO, Warner Music Group at Warner Music Group.

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If you do not control retail pricing, where does your leverage come from?

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