How do your physical challenges, like ultramarathons and Muay Thai, feed into your business mindset?

Deepak Shukla
Replied byDeepak Shukla

Founder & CEO, Pearl Lemon Group at Pearl Lemon Group

Niche: Agencies, Marketing, SEO
Revenue: $100K–$500K/month
Location: Italy
Started: 2016

Things like a 200 mile ultramarathon or a Muay Thai fight teach you to lean into discomfort. You start with “Ah, screw it, why not? Can’t be that hard,” then you realise it is harder than you thought. But you also learn you can survive more than you imagined. That same muscle helps you tackle scary projects and decisions in business.

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