How do you personally manage risk without betting the house?

Deepak Shukla
Replied byDeepak Shukla

Founder & CEO, Pearl Lemon Group at Pearl Lemon Group

Niche: Agencies, Marketing, SEO
Revenue: $100K–$500K/month
Location: Italy
Started: 2016

I say I have high risk tolerance, but I am also risk averse in a smart way. I never bet the house. I break a few eggs, but I still have 50 eggs in the bank. I like the idea of one-way doors versus two-way doors. Most decisions are actually reversible, so you can move faster without destroying yourself if something goes wrong.

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