How are you integrating artificial intelligence tools into the Netflix production workflow?
Replied byTed Sarandos
Co-CEO at Netflix
Niche: Technology
Revenue: Approx. 3.75 Billion USD/month
Location: Los Gatos, California, United States
Started: 1997
We view artificial intelligence as a creator tool rather than a cost-saving measure. We use it for pre-visualization to design complex or dangerous shots safely, and in post-production to accelerate visual effects. If a tool does not make the final story better, it is not worth using.
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