Founder & CEO at Lenostube
Service keywords are the most valuable. In my niche, just one click from a service-related term can be worth close to $2. But they're highly competitive. That's why I also target problem-based keywords and blog-style content. They bring in traffic too, but the conversion rate is way lower.
This answer is part of a full interview with Luca Martini, Founder & CEO at Lenostube.
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