
Kate O’NeillFounder & CEO, KO Insights
Kate O’Neill is a tech humanist, author, and CEO of KO Insights, advising global leaders on human-centered technology, ethical AI, and future-ready strategy.
Founder Stats
- Technology
- Started 2014
- $100K–$500K/mo
- 6–20 team
- USA
About Kate O’Neill
Kate O’Neill is the founder and CEO of KO Insights. In this interview, she shares how curiosity, ethical leadership, and human-centered thinking help organizations navigate rapid technological change while protecting people, culture, and long-term value.
Interview
December 30, 2025
Who influenced you most early in your life and career?

One strong influence was my fourth-grade teacher, Mr. Cacavus. He challenged me without singling me out and helped me grow faster. That experience taught me curiosity, confidence, and the idea that learning has no limits if someone believes in you.
How did early curiosity shape your professional path?

I was curious about language, music, performance, and technology. That curiosity helped me stay flexible and open. Instead of following one straight path, I learned to combine interests and adapt when unexpected opportunities appeared.
Why did you study language and linguistics?

I saw language as a system for meaning and connection. Studying linguistics helped me understand communication deeply. That foundation later shaped my view of language as the first human technology, which still guides my thinking today.
How did you first get involved with the web?

When the first graphical web browser appeared, I immediately felt it would change everything. Building one of the first university websites gave me hands-on experience and opened the door to my first technology role.
What did your time at Toshiba teach you?

At Toshiba, I built their first intranet and worked as a technical writer. I learned that innovation often starts with fixing basic systems and helping people understand technology, not just adopting new tools.
Why was Netflix such a defining experience?

Netflix showed me how small teams can reshape entire industries. Solving foundational data problems early enabled later AI-driven innovation. It taught me that real digital transformation requires patience and deep structural work.
What leadership lesson stayed with you from Netflix?

Transformation and innovation must happen together. Leaders often underestimate technical debt. Fixing hard, unglamorous problems is what allows organizations to move forward with confidence.
Why did you start MetaMarketer?

Many companies had data but lacked the ability to use it well. Leaders struggled to combine analytics with customer experience. MetaMarketer helped bridge that gap through better thinking and strategy.
What led to founding KO Insights?

I realized that changing how leaders think creates more impact than solving isolated problems. KO Insights focuses on thought leadership, ethics, and human-centered decision-making at the executive level.
What does being a tech humanist mean to you?

It means using technology in service of people. Leaders must balance data, ethics, and empathy. Technology decisions should consider long-term human impact, not just short-term efficiency.
Why is writing central to your work?

Writing helps me think. It allows me to process complexity and create clarity. Even with AI tools, human writing remains essential when forming original ideas and meaningful frameworks.
How do you balance writing and leadership?

Writing is part of my leadership practice. It sharpens ideas and supports speaking and advising. It keeps me grounded while working in fast-moving environments.
What inspired your book What Matters Next?

Executives told me they felt scared and pressured by speed. The book provides frameworks to make fast decisions while staying ethical, human-friendly, and future-ready.
What does a world moving too fast mean for leaders?

Speed creates fear and rushed decisions. Leaders need mental frameworks ready before decisions arrive, so they can move fast without losing judgment or values.
Are jobs really disappearing because of AI?

Jobs disappear because leaders choose profit over people. AI is a tool, not the decision-maker. Ethical leadership means owning those choices and their human consequences.
Why is ethical leadership urgent now?

Technology decisions affect societies, labor markets, and global stability. Ethics means seeing beyond the boardroom and understanding downstream human impacts.
How can leaders stay competitive and human?

The best leaders use AI to support people, not replace them. Culture, trust, and human connection create sustainable success while technology scales capability.
Table Of Questions
Video Interviews with Kate O’Neill
Kate O'Neill - Tech Humanist - CEO & Founder of KO Insights
Related Interviews

Mark Shapiro
President and CEO at Toronto Blue Jays
How I'm building a sustainable winning culture in Major League Baseball through people-first leadership and data-driven decision making.

Harry Halpin
CEO and Co-founder at Nym Technologies
How I'm building privacy technology that protects users from surveillance while making it accessible to everyone, not just tech experts.

Morgan DeBaun
Founder at Blavity
How I built a digital media powerhouse focused on Black culture and created a platform that amplifies diverse voices.