You mentioned Generative Engine Optimization, or GEO. What is it and why does it matter?

Replied byNeil Patel

Co-founder, NP Digital at NP Digital

Niche: AI, Marketing, Agencies

Revenue: $1M+/month

Location: USA

Started: 2015 or earlier

GEO is about ranking inside AI experiences. When someone asks ChatGPT, Perplexity, or Google’s AI mode a question, those systems often recommend products or brands. That is a new kind of 'search result.'' GEO is the work of getting your brand mentioned and recommended in those answers through content, brand mentions, comparisons, and structured data so you show up more often.

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This answer is part of a full interview with Neil Patel, Co-founder, NP Digital at NP Digital.

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You mentioned Generative Engine Optimization, or GEO. What is it and why does it matter?

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