Founder & CEO, Leveling Up at Leveling Up
At that startup I basically bet the entire company on YouTube ads. It was aggressive, but the numbers made sense and we went all in. That experience taught me that focused, calculated risk can change the trajectory of a business. You cannot tiptoe your way to big outcomes. You have to pick a lane and commit.
This answer is part of a full interview with Eric Siu, Founder & CEO, Leveling Up at Leveling Up.
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