Why is customer success more critical than ever during periods of macroeconomic software budget scrutiny?
Replied byJason Lemkin
Founder & CEO at SaaStr
Niche: SaaS
Revenue: Approx. USD 2.5 Million/month
Location: Palo Alto, California, United States
Started: 2012
When enterprise chief information officers mandate software budget cuts, shelfware and unadopted seats get eliminated immediately. The only defensible protection against churn is ensuring your customer success team is actively driving product adoption, measuring business outcomes, and embedding your software into daily employee routines.
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