Co-founder & Board Chair at Spin Master
Bakugan sales had peaked at a billion dollars and were beginning to decline. We applied conventional toy industry wisdom, which dictated that you retire a brand and bring it back seven years later for a new generation. If I had been in my twenties, I would have ignored that rule.
This answer is part of a full interview with Ronnen Harary, Co-founder & Board Chair at Spin Master.
Found this insight valuable? Share it with your network to help others learn from Ronnen Harary's experience.
Use this answer in your research, article, or academic work
