Why did the standard Shopify software model struggle to scale in India?
Replied bySaahil Goel
Co-founder & CEO at Shiprocket
Niche: eCommerce
Revenue: Approx. $16 Million/month
Location: Gurugram, Haryana, India
Started: 2012
In the United States, Shopify succeeded because hiring developers is expensive, so simplicity was highly valued. In India, hiring developers is cheap, so merchants did not care about simplicity. We had to build the websites ourselves, functioning more like a service provider with high gross margins.
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