Why did Rivian launch with the R1T and R1S flagships instead of mass-market models?
Replied byRJ Scaringe
Founder & CEO at Rivian
Niche: Technology
Revenue: Approx. $460 Million /month
Location: Irvine, California, United States
Started: 2009
Your launch product is your handshake with the world. We chose the pickup and SUV segments because they are platforms for adventure, ripe for a rethink. Launching with high-end flagships established our brand before introducing affordable mass-market models.
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