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What nearly killed the business in 2023, and what did you learn? | Sam Stoffel from Subspot

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What nearly killed the business in 2023, and what did you learn?

Replied bySam Stoffel

Founder & CEO at Subspot

Niche: SaaS, Edu, Finance, Technology

Revenue: $500K–$1M/month

Location: UK

Started: 2014

A rebrand wiped our Google rankings and revenue swung from +£100k/month to –£100k/month. An investor turned out to be a con man. Lesson: keep a 12 month cash buffer, be very careful who you bring in, and don’t trust easily.

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