What makes YouTube's advertising platform so effective?
Replied byNeal Mohan
CEO at YouTube
Niche: Technology
Revenue: Approximately $4.5 Billion USD/month
Location: San Bruno, California, USA
Started: 2005
The biggest factor is engagement. People come to YouTube intentionally to watch content they care about. Whether it's a favorite creator, a podcast, music, or educational content, users are highly engaged. That attention creates strong outcomes for advertisers and helps support creators.
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