What is your process for choosing a first target market for a new business?

Neil Patel
Replied byNeil Patel

Co-founder, NP Digital at NP Digital

Niche: AI, Marketing, Agencies
Revenue: $1M+/month
Location: USA
Started: 2015 or earlier

I do not start with a big market report. I start with revenue. Where can I close deals the fastest based on who I know and what I am good at? Maybe it is lawyers because you went to school with some. Maybe it is DTC brands because your friends run stores. Your first target market should be the easiest one to sell.

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