Co-founder & CEO at Cluely
We hire creators on a performance-based retainer rather than maintaining a large, expensive in-house production studio. We have over a thousand creators who make organic video ads for us, and they are compensated based on how well their videos perform. This allows us to scale creative volume and advertising reach without massive overhead.
This answer is part of a full interview with Chungin Roy Lee, Co-founder & CEO at Cluely.
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