What fundamental flaw in modern digital communication inspired you to establish Axios and Smart Brevity?

Most corporate communications and traditional media articles are bloated with unnecessary jargon, throat-clearing preambles, and self-indulgent length. Human attention spans have fundamentally compressed in the digital age, yet organizations continue writing five-page memos that nobody reads. We built Axios around the core insight that respecting people's time through ruthless editing, clean hierarchy, and clear context is the ultimate form of customer service.