Founder & Chief Creative Officer, Little Big Brands at Little Big Brands
Many brands get into trouble because of ego. They forget the garden they already grew and change everything for something “cool.” If your brand is working, you should evolve it with respect. Take some chances, but do not shock loyal customers. Tell them you are trying new things and invite feedback instead of flipping the whole brand overnight.
This answer is part of a full interview with John Nunziato, Founder & Chief Creative Officer, Little Big Brands at Little Big Brands.
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