What did you learn watching people like MrBeast or Steven Bartlett with "algojacking"?

Dharmesh Shah
Replied byDharmesh Shah

Co-founder & CTO, HubSpot at HubSpot

Niche: SaaS, Marketing, AI, Technology
Revenue: $1M+/month
Location: USA
Started: 2015 or earlier

They did not start with their product. They started with the algorithm and the audience. Then they reshaped the product to fit what the algorithm wants to show to bored humans. Most of us do the reverse. The lesson is simple. Respect distribution. Study what the system rewards, then design your format and hooks around that reality.

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