How does Vercel organize ownership and autonomy at the product level?
Replied byGuillermo Rauch
Founder & CEO at Vercel
Niche: SaaS
Revenue: Approx. 42 Million USD/month
Location: San Francisco, California, United States
Started: 2015
I set up the overall organizational values and executive targets, but we create pools of autonomy where product founders can drive their own messaging, marketing, and feature design. Because they build on top of Vercel's infrastructure, they get to bootstrap their products directly on our platform, aligning their success with Vercel's ecosystem.
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