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How does Rivian's mass-market strategy compare to Tesla's market presence? | RJ Scaringe from Rivian

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How does Rivian's mass-market strategy compare to Tesla's market presence?

Replied byRJ Scaringe

Founder & CEO at Rivian

Niche: Technology

Revenue: Approx. $460 Million /month

Location: Irvine, California, United States

Started: 2009

Today, the EV market is highly concentrated around Tesla's Model 3 and Model Y. To scale electrification beyond single-digit market share, the industry requires choice. The R2 and R3 provide consumers with high-quality alternatives.

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This answer is part of a full interview with RJ Scaringe, Founder & CEO at Rivian.

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How does Rivian's mass-market strategy compare to Tesla's market presence?

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