Co-founder & CTO, HubSpot at HubSpot
SEO was about ranking in Google’s ten blue links. Now people ask ChatGPT or other AI tools and get an answer, not a list. AEO is answer engine optimization. Instead of only thinking about keywords and titles, you think in questions and structured answers so the model can trust and reuse your content inside its replies.
This answer is part of a full interview with Dharmesh Shah, Co-founder & CTO, HubSpot at HubSpot.
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